The backlash against Bud Light keeps growing and taking unexpected turns.
Now the beer giant has a new headache to worry about.
And Ted Cruz hit Bud Light with some bad news about breaking this law.
Ted Cruz and Tennessee Republican Senator Marsha Blackburn wrote a letter to Anheuser-Busch CEO and head of the Beer Institute Brendan Whitworth about Bud Light’s sponsorship deal with transgender social media influencer Dylan Mulvaney.
Cruz told Fox News that Bud Light teaming up with Mulvaney violated industry laws about marketing the product to children.
“This week, I sent a letter to the CEO of Anheuser-Busch, along with Senator Marsha Blackburn, because the CEO of Anheuser-Busch is also CEO or the chairman of the Beer Institute, which is the regulatory body, the industry regulatory body that regulates itself, and one of the rules that beer companies are supposed to follow is they’re not supposed to market to kids. Remember the whole Joe the Camel thing? This is the same things here,” Cruz explained.
Bud Light partnered with Mulvaney believing Mulvaney’s ten million TikTok followers to be a potential gold mine of future customers.
But Cruz noted that “a massive percentage of Dylan Mulvaney’s audience are kids,” telling Fox News “Budweiser was trying, I believe with this ill-fated marketing attempt, to target teenagers.”
Mulvaney is a grown, biological male who dresses and acts like a ten-year-old girl.
Cruz argued that one of Mulvaney’s target demographics are teenagers and young children and that Bud Light will now advertise to kids that transgenderism and alcohol to minors is the cool thing to do.
“If you look at things Dylan Mulvaney has online, it’s things like ‘days of girlhood.’ There’s another video where Dylan Mulvaney is singing, ‘My name is Eloise and I am six.’ There’s another one where Dylan Mulvaney is shopping for Barbie dolls,” Cruz continued. “These are clearly things aimed at teenagers and even children younger than teenagers, which violates the rules.”
“So we’re calling on the Beer Institute to investigate the degree to which Anheuser-Busch knowingly was marketing to children in going down this road,” Cruz stated.
Polls show that 1.9 percent of “Gen Z” — Americans born between 1997 and 2004 — identify as transgender.
That number of Gen Z-ers claiming to be transgender is twice that of millennials and more than six times the number of Gen X Americans who say they are transgender.
This shows that society is creating more transgenders as liberals normalize this lifestyle with the public.
Part of the plan to impose transgenderism on America is to target children and get them to think the transgender lifestyle is no big deal at worst and something to aspire to at best.
And woke corporations leveraging social media influencers like Dylan Mulvaney to promote transgenderism as the “new thing” is part of the plan.
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