Fox News thought they had a major problem under control.
They thought wrong.
All hell broke loose at Fox News when they saw these brand new poll numbers.
Back in January, Fox News Channel slipped from the perch it sat on for nearly 20 years as the top-rated cable news network in America.
A chunk of Fox News viewers migrated over to Newsmax.
And one night, Newsmax’s primetime broadcast hosted by Greg Kelly at 7 p.m. actually beat Fox News in total viewers in the covered 25-54 age demographic.
A brand-new poll from Rasmussen shows Fox lost ground with its audience as nearly half of conservatives do not consider Fox their top choice for where they get their news.
Almost half of conservative voters say Fox News Channel isn’t their favorite source for television news, and the No. 1 network for those disaffected viewers is Newsmax, according to the latest Rasmussen Reports survey on media.
The Rasmussen poll found that while 52% of conservatives still see Fox as their top choice, the newly emerging Newsmax TV grabbed 17% of conservative viewers who see it as their favorite. Another 9% say they watch One America News (OAN) and 20% saying they prefer “some other network” – yielding 46% of right-leaning viewers unhappy with Fox.
A number of Fox News viewers began turning away from the network during the campaign.
Many were outraged at what they saw as “Fox News Sunday” host Chris Wallace’s biased and pro-Joe Biden performance as moderator of the first presidential debate.
On election night, many Republicans were outraged that Fox’s decision desk blew the call of the Democrats gaining at least five seats in the House of Representatives when the Republicans actually won 15.
The false claim by Fox that Democrats would gain seats came early in the night, and some Republicans wondered if they would have picked up more seats had Fox not said the election for Congress was over so early on.
Finally, Trump and many of his supporters were livid that Fox called Arizona for Joe Biden with just 73 percent of the vote in.
The final margin in Arizona was around 12,000 votes and Fox was the only network to go out on a limb and project a winner with so much of the vote outstanding.
To be sure, Fox has won some of the viewers back.
Fox is back to number one in the cable news ratings wars.
But their ratings are down from a year ago as the audience has fragmented.
Fox reacted by adding primetime shows for pro-Trump hosts like Dan Bongino and Greg Gutfeld while also adding a weekly 7 p.m. “Fox News Primetime” opinion show where a rotating cast of conservative and pro-Trump guest hosts have anchored the program.
Polls like this show the conservative base split on where they get their news, and it could hurt Fox’s ability to grow their audience.
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