Megyn Kelly was once the darling of the anti-Trump media.
She parlayed her anti-Trump coverage into a massive contract with NBC.
But she quickly found out she made the biggest mistake of her life.
As part of Kelly’s contract with NBC, she was given a Sunday night news magazine program.
It premiered in June and was supposed to run for 10 episodes before going on hiatus during football season.
The plan was for the show to then return in the spring.
But that was scrapped once it became clear Kelly was a ratings disaster.
New episodes of her show routinely were trounced in the ratings by reruns of America’s Funniest Home Videos and 60 Minutes.
NBC even aired a three-year-old episode of Dateline in place of Kelly’s show and even that drew a bigger audience.
So the writing was on the wall and NBC was looking for an escape valve.
Kelly announced her show would end after only eight episodes.
The Hill reports:
“Megyn Kelly’s Sunday night newsmagazine show on NBC is ending its summer run after eight episodes, but it is scheduled to return in the spring.
“That’s all for tonight, and for the summer run of this program,” said Kelly to close the show on Sunday night.
“But soon, I’ll be seeing you in the mornings! I’ll be on at 9 a.m., right after Matt and Savannah — on our new show, ‘Megyn Kelly Today,’ starting on September 25th,” she added. “And I’ll be back right here Sunday nights in the spring. We are so grateful to you for watching. I’m Megyn Kelly. For all of us here at NBC News … goodnight.”
“Sunday Night with Megyn Kelly” delivered 6.2 million viewers with its debut on June 4 featuring an interview with Russian President Vladimir Putin.
Viewership dropped to 3.51 million viewers last night, which was the show’s best total audience since a June 18 episode with controversial conspiracy theorist Alex Jones.”
Experts speculate that Kelly’s show will not return in the spring.
The hiatus will give NBC the ability to quietly bury the program as Kelly turns her attention to her daytime talk show.
But will that have any better a chance at success?
Primetime cable news anchors such as Anderson Cooper have tried daytime talk shows only to flop.
And Kelly has an additional hurdle to clear.
Her time on Sunday night proved she was not a bankable TV star.
The ratings she delivered at Fox News were more a product of the networks primetime lineup anchored by Bill O’Reilly.
And she alienated a large swath of that audience by pandering to the liberal media and attacking Trump.
But while TV critics hailed her for her anti-Trump coverage, liberal TV watchers always held some suspicion because she was associated with Fox News.
Having no base audience killed Kelly’s chances on Sunday night.
Will it doom her in the daytime as well?